巧用Gif动画,让您的邮件不再平凡!

巧用Gif动画,让您的邮件不再平凡!

匠心独运的邮件动图设计提高转化率

最近看到越来越多的邮件中都使用了Gif动画,也就是我们常说的动图。这些闪烁的图片,总是让人忍不住多看几眼。我们知道,收件人在邮件页面的停留时间很大程度上决定着邮件营销的效果,所以匠心独运的邮件设计,会让你的收件人更加愿意去阅读。

下面是几个极具创造力的Gif动画应用案例,让我们抓紧时间来分享吧~

 

1. 闪烁的按钮 —— 更加醒目的Call to Action

这是灵动创新的客户大麦网的邮件设计,他在邮件Banner中设计一张Gif动图的Call to Action按钮,迅速吸引了读者的注意力,提高邮件的点击率。

闪烁的按钮 —— 更加醒目的Call to Action

闪烁的按钮 —— 更加醒目的Call to Action

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3. 绽放的烟花 —— 给孩子们带去节日的惊喜

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绽放的烟花 —— 给孩子们带去节日的惊喜

绽放的烟花 —— 给孩子们带去节日的惊喜

 

4. 动态的标价 —— 心动不如行动

我们常常在促销邮件中用各种颜色突出商品价格的折扣,可是谁又会想到以这种方式展现商品价格呢?明明第一眼看到的是$99,瞬间就变成了$69,有谁不会心动呢?

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通过上面几个案例,我们看到邮件中适当插入Gif动画会为您的邮件增加亮点,让收件人“心动”起来,但它也不是一定就很完美的。

目前还是有个别邮件客户端不支持Gif动画(如:Outlook2007)。所以,邮件地址列表中企业邮箱较多的用户还是不太适合在邮件中插入Gif动画。另外,Gif动画也不是越多越好。过多的插入Gif动画会使您邮件的垃圾邮件系数增加,反而不利于您的邮件营销。所以,让人又爱又恨的Gif动画还是要酌情使用哦~

最后还要啰嗦一句,一定不要忘了把最重要的信息放在邮件第一屏(不支持Gif动画的邮件客户端默认显示第一屏),这样就不会影响您的营销效果了。

灵动邮件营销博客版权声明,转载时请以超链接形式标明文章出处:
《巧用Gif动画,让您的邮件不再平凡!》http://blog.unimarketing.com.cn/2011/10/28/2533.html